Among the millions of websites out there, the question to ask yourself is, how would yours stand out? If you don’t have one yet, are you worried that your website isn’t going to catch much attention from the community? Whether you want to know more about creating a new website or you are looking to make some much-needed upgrades on yours, there is a lot of ground to cover on the subject of website design. This essay will try to make a decent list of all the necessary steps required to create a great website. It’s a lot to consider, and don’t feel overwhelmed, but use this list to make a guideline for all that you will need to think when creating a website. If you are looking to improve yours, use this essay as a checklist of guidelines to compare yours to it.
- Use intuitive and easy-to-manage layout for your website. If a website is not easy, then no user is going to want anything to do with it. Users tend to look for information that they need and not spend much more time browsing around. You want your website to be easy to navigate. You want obvious links on your homepage that will send the user to other pages on your website which will give them the information that they need. Have your links be clearly visible on the top of the homepage, or on the left in a straight column. Make your links obviously links instead of underlined words (hint: don’t underline anything in your text. Keep those as links).
- Use a clean design. Don’t fill your page with clutter like pop up ads, banners and useless buttons that just clash with the design of the website on its own. Users find it very annoying, plus it’s distracting. You want your readers to remember your website for the services that it provides for them – not for the annoying pop ups. These kinds of elements actually make it harder on them to find the information they need, too. Remember, keep it easy for them.
- Use smart color schematics. No bright colors or colors that clash with each other. It takes away from the professionalism of your website. Even if you are the creative type and you want to be known for your art, make it so that they remember your art, and not a frustrating, crazy website. The color wheel will show you many shades from which to choose from, and you can use lighter or darker shades of the colors that you enjoy. Darker shades for the background will give your website an edgier look as long as it’s dark enough to support white text. Pastel colors with black texts is much more traditional.
- Use readable texts. Don’t put bright colors behind text – it will blur the words out and make it hard to read. Silly and cursive fonts also make the text harder to read. Photos behind text makes it incredibly difficult to read. I’m sure you see the pattern here. Just keep your text simple and straightforward, and users will get the information they need easier and smoother. And they will remember your website for it and come back for more services.
- Use responsive web design. There are so many people nowadays that are using mobile devices to access the Internet. You probably have, as well. If you have, you may have noticed that some websites look different on your smartphone than on your laptop. That is responsive web design. It recognizes the device and applies the proper website for that device. The layout for a traditional website will be far different from that of a smartphone, and that’s to make it easier on mobile users to access information on your website.
- Use content marketing. People are more akin to distrust advertisements, and if your business needs advertising to survive, you should get on board with content marketing. This is normally incorporated through genuine blog posts with relevant information and subtle links to companies that are relatable are placed into these posts. Hire a digital marketing agency in order to get yourself on this game.
- Always test your stuff. Make sure all of your links are working and taking readers places. Make sure the links sent to you from business partners are also working. Make sure all of your information is updated.
Keep this list in mind when you are creating your website. And then you’re all good!